As you embark on your SEO journey, you’re likely wondering what to expect from your SEO company in the initial 90-day period. You’ll get a comprehensive website analysis, pinpointing technical problems and setting up essential tools like Google Analytics and Search Console. But that’s just the beginning. You’ll start to define your brand’s voice and establish a foundation for measuring performance, but you’ll still be left with questions – like how will your SEO goals be set, and what will be done to address the issues uncovered in the audit?
Laying the Foundation
As you dive into the world of SEO, laying the foundation is the first step towards achieving your online presence.
This involves understanding your current online status, identifying areas of improvement, and defining your brand’s voice and tone.
You’ll need to conduct a thorough website audit, analyzing your site’s structure, navigation, and content.
This will help you identify technical issues, such as page speed and mobile responsiveness, that could be hindering your search engine rankings.
During this process, you’ll also need to set up essential tools, like Google Analytics and Google Search Console, to monitor your website’s performance and track your progress.
Additionally, you’ll need to develop a content strategy, creating high-quality, engaging content that speaks to your target audience and addresses their pain points.
Setting SEO Goals
You’ve laid the groundwork, and now it’s essential to define what success looks like for your SEO efforts.
This is where you set specific, measurable, achievable, relevant, and time-bound (SMART) goals that align with your business objectives.
What do you want to achieve in the next 90 days? Do you want to increase organic traffic by 20% or boost conversions by 15%? Perhaps you want to improve your search engine rankings for specific keywords or reduce your website’s bounce rate.
Setting realistic goals will help you and your SEO company track progress, stay focused, and adjust strategies as required.
You’ll need to identify key performance indicators (KPIs) that will measure the success of your SEO efforts. For instance, you might track organic traffic, keyword rankings, conversion rates, or return on investment (ROI).
Having clear goals and KPIs in place will ensure everyone is on the same page, working towards common objectives.
Auditing Your Website
With your SEO goals in place, it’s time to dig deeper into your website’s foundation.
This is where you’ll uncover the strengths and weaknesses of your online presence. You’ll want to examine the technical aspects of your website, including page speed, mobile responsiveness, and search engine crawlability.
Are there any broken links or images? Do you have a secure protocol (HTTPS) in place?
Your SEO company will also assess your website’s content quality, structure, and optimization.
They’ll review your meta tags, titles, and descriptions to ensure they’re accurately representing each page’s content.
This audit will also identify any thin or duplicate content that may be hindering your website’s performance.
Additionally, your SEO Cape Coral company will evaluate your website’s internal linking structure, navigation, and accessibility.
The findings from this audit will provide a clear understanding of your website’s current state, allowing you to prioritize improvements that will drive more traffic and conversions.
Developing a Strategy
Your SEO company takes the findings from the website audit and uses them to develop a tailored strategy that addresses your specific goals and needs.
This strategy outlines what actions will be taken, how they’ll be executed, and when you can expect to see results. It’s a roadmap for your SEO journey, ensuring everyone is on the same page and working towards the same objectives.
The strategy will identify the most impactful areas to focus on, whether it’s technical optimization, content creation, or link building.
You’ll get a clear understanding of what’s required to improve your website’s search engine rankings and increase organic traffic. By prioritizing tasks and allocating resources effectively, your SEO company will ensure that every effort is directed towards achieving your desired outcomes.
Throughout the strategy development process, your SEO company will maintain open communication, ensuring you’re aware of progress and any adjustments that need to be made along the way.
Establishing a Baseline
As the strategy development phase wraps up, establishing a baseline becomes the next crucial step in your SEO journey.
This involves gathering data on your website’s current performance, including metrics such as website traffic, search engine rankings, bounce rates, and conversion rates.
You’ll also need to identify your target keywords and assess your competitors’ strengths and weaknesses.
Your SEO company will likely use tools like Google Analytics and Search Console to collect and analyze this data.
Conclusion
You’ve set the stage for a successful SEO campaign. You’ll have a solid understanding of your website’s technical issues will be addressed, and you’ll have a clear brand voice and content strategy. You’ll be tracking the right KPIs and have a baseline for website performance. Now, it’s time to execute and refine your strategy to drive real results and boost your online presence.
